Equestria Daily

Equestria Daily

Equestria Daily's homepage on November 9, 2011.
URL http://equestriadaily.com
Commercial? No
Type of site Fan site
Created by Shaun Scotellaro
Launched 24 January 2011; 13 months ago (2011-01-24) [1]
Alexa rank 27,042 (January 2011)[2]
Current status Online

Equestria Daily (sometimes shortened as EqD or occasionally as ED) is a 2011-established fan site dedicated to news and fan fiction coverage of the 2010 animated show My Little Pony: Friendship Is Magic. The site is run with a blog-style interface by a dedicated team of several editors, and has been officially recognized by the show's production team as well as The Hub, the American children's network on which the show airs.

History

23-year-old Arizonan college student Shaun Scotellaro established the website in January 2011 to collect fan fiction and news specific to the show My Little Pony: Friendship Is Magic. In order to establish the site, Scotellaro had to cut back on his community-college classes in order run the site out of his parents' house in Glendale, Arizona.[3] Scotellaro has explained that he believed the show needed a unified fan base at this critical time, as he and many other twenty- to thirty-year-old males had recently become supporters of the show – known as 'bronies' – and an overarching concern was that Hasbro, the copyright owners of the My Little Pony franchise, would not be authorizing a second season.[4] Towards the end of 2010, when the fan-following was still in its infancy and confined mostly to the /co/ and /b/ boards of English imageboard 4chan, all pony-related content was banned by a moderator who had had enough of the flame war that was being waged between those who enjoyed the show and those who did not. Posting a message containing the word 'pony' became a bannable offense, and this was the final stimulus that prompted Scotellaro to begin Equestria Daily.[4] In addition, regarding video-gaming blogs Joystiq and Kotaku, Scotellaro has said in an FAQ post on his website that he "always wanted to either join one or run one [himself]."[5]

After its creation, the blog quickly gained attention from the fan community. Though Scotellaro ran it solely himself to start with, more and more fans began sending news and updates to him, and the workload increased. By the end of June 2011, the site's staff had been expanded to include two more blog editors, an 'interviewer/YouTube organiser', and a corps of pre-readers for fan fiction submissions, all drawn from the user base of dedicated blog followers.[5] By this point, the website was garnering around 300,000 additional page views per day, and with the supplementary editors was managing to post a greater number of updates with increased frequency, though still primarily of fan fiction.[6][7] Equestria Daily has also partially branched into other forms of media dissemination, currently possessing a Facebook page, YouTube account and Twitter account, though all updates are still hosted on the originally-established Blogger site. In mid-December 2011, the site has boasted over 90 million hits since its creation in January.[8] In an interview with CBC Radio in December 2011, Scotellaro stated that the site was reaching more than 500,000 views per day.[9]

Official response

The My Little Pony: Friendship Is Magic production team at DHX Media Vancouver, as well as the network which broadcasts the show, The Hub, have both acknowledged the existence of the fan community, and have individually sent official material specifically to Equestria Daily. The Hub had a summer advertising campaign for the show based around a parody of Katy Perry's "California Gurls" called "Equestria Girls"; one of the lyrics mentioned "bronies" hanging out with the ponies.[10] An extended promotional version of the song was sent to Scotellaro's blog for "our favorite Pony fans."[11] Hasbro themselves sent a review copy of their interactive iOS storybook "Twilight Sparkle: Teacher for a Day" to Equestria Daily,[12] and several key figures in the production team have done exclusive interviews for the website, including supervising director and current showrunner Jayson Thiessen and My Little Pony: Friendship Is Magic developer and creative director Lauren Faust.[13][14]

Scotellaro was also briefly featured on an episode of NPR's Wait Wait... Don't Tell Me![15]

References

  1. ^ "Whois Record For EquestriaDaily.com". DomainTools. http://whois.domaintools.com/equestriadaily.com. Retrieved 2011-09-01. 
  2. ^ "Equestriadaily.com Site Info". Alexa Internet, Inc. http://www.alexa.com/siteinfo/equestriadaily.com. Retrieved 2012-01-02. 
  3. ^ Vauhini Vara and Ann Zimmerman (2011-09-07). "Hey, Bro, That's My Little Pony!". Wall Street Journal. http://online.wsj.com/article/SB10001424052970203707504577012141105109140.html. Retrieved 2011-09-23. 
  4. ^ a b LaMarche, Una (2011-08-03). "Pony Up Haters: How 4chan Gave Birth to the Bronies". New York Observer. http://www.betabeat.com/2011/08/03/pony-up-haters-how-4chan-gave-birth-to-the-bronies/. Retrieved 2011-08-03. 
  5. ^ a b 'Sethisto' (2011-06-09). "Equestria Daily FAQ". Equestria Daily. http://www.equestriadaily.com/2011/04/equestria-daily-faq.html. Retrieved 2011-09-03. 
  6. ^ Watchcutter, Angela (2011-06-09). "My Little Pony Corrals Unlikely Fanboys Known as ‘Bronies’". Wired. http://www.wired.com/underwire/2011/06/bronies-my-little-ponys/. Retrieved 2011-06-09. 
  7. ^ Griffiths, Daniel (2011-06-09). "Colt success: My Little Pony's reboot, Friendship is Magic". Wired UK. http://www.wired.co.uk/magazine/archive/2011/09/play/colt-success. Retrieved 2011-06-09. 
  8. ^ Weinman, Jaime (2011-09-07). "Ponies Do Sondheim". Maclean's. http://www2.macleans.ca/2011/09/07/ponies-do-sondheim/. Retrieved 2011-09-23. 
  9. ^ Ghomeshi, Jian (2011-12-07) (Adobe Flash). Curious about Bronies? (Radio broadcast). CBC Radio. http://www.cbc.ca/q/blog/2011/12/07/curious-about-bronies/. Retrieved 2011-12-07. 
  10. ^ McLaughlin, Katie (2011-09-22). "The Throwback: 'My Little Pony'". CNN Entertainment. http://marquee.blogs.cnn.com/2011/09/22/the-throwback-my-little-pony/. Retrieved 2011-09-23. 
  11. ^ 'Sethisto' (2011-05-27). "Premiere: Extended Equestria Girls". Equestria Daily. http://www.equestriadaily.com/2011/05/extended-equestria-girls.html. Retrieved 2011-10-01. 
  12. ^ 'Cereal Velocity' (2011-09-22). "Cereal Reviews Twilight Sparkle: Teacher for a Day". Equestria Daily. http://www.equestriadaily.com/2011/09/cereal-reviews-twilight-sparkle-teacher.html. Retrieved 2011-10-01. 
  13. ^ 'Tekaramity' (2011-09-14). "Exclusive Season 2 audio interview with Jayson Thiessen". Equestria Daily. http://www.equestriadaily.com/2011/09/exclusive-season-2-audio-interview-with.html. Retrieved 2011-10-01. 
  14. ^ 'Tekaramity' (2011-09-16). "Exclusive Season 1 Retrospective Interview with Lauren Faust". Equestria Daily. http://www.equestriadaily.com/2011/09/exclusive-season-1-retrospective.html. Retrieved 2011-10-01. 
  15. ^ "Bluff The Listener : NPR". Wait Wait... Don't Tell Me!. NPR. 2011-07-18. http://www.npr.org/2011/06/18/137261565/bluff-the-listener. Retrieved 2011-09-23. 
Characters
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My Little Pony (1986–87) • Tales (1992) • Friendship Is Magic (episodes) (2010–)
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